Immersive content experiences have gained importance over the pandemic years for consumers, not just on smartphones, but across other on-the-go devices, including tablets, and hearables, amongst others.

For consumers, there is heightened awareness around immersive audio and video experiences. With audio being an integral part of communication and content consumption, people are also looking for high quality video to enhance their entertainment.

Smartphone OEMs are constantly innovating and bringing forth new meaningful innovations. The smartphone battleground is slowly shifting to new frontiers, including on how to enable meaningful premium experiences for consumers.

Join us, as we dive-deep into insights from CyberMedia Research (CMR), and the implications for the future.